Children now a days

i’ve been observing the school going kids lately, cause i have a 2yr old daughter and next year i’ve to put her in a school.

Behaviour & Habits

This happened on Sunday evening, kids ranging from 6th to 10th std playing cricket in front of our home and using profanity words on each other for not playing well, i called those boys and told them that i’ll take this matter to your parents if i hear these kind of words again.

When we were kids, we used to play on the same street but never used any foul language against each other, where do now a days kids learn these kind of stuffs? TV? Internet? or Society?

The small shops around the school selling cigarets and some kind of tobacco powder that they place it under their lips, yes its shocking boys ranging from 9th to 12th std uses it, once i asked the shopkeeper on selling these stuffs to the school kids, she said “if i didn’t give some other shop will supply”. don’t these shopkeeper have their own responsibility, will they give these stuff to their own child ? or they expect the government to come and see these things?

Obesity

Children are no longer walking or riding their bicycles to school; they’re being carried to school or they’re driving themselves,
I see lot of kids using motor cycles now a days, even though they don’t have a driving licence nor at the right age to get one,

I notice two things
1) 3 out of 5 children driving motor cycles are obese.
2) girls out number the boys owning a motor cycle

Kids eat lot of junk foods and also eat what ever fancy shown on TV like kurkure, lays & lots more.

I went to KFC on a saturday afternoon which is located rite in-front of a popular school in t.nagar, surprised to see lot students in KFC few accompanied by their parents, its not healthy for the kids to get exposed to the junk foods at this young age. whom to blame this on? Parents? Friends? TV? Society?

I also notice few parents celebrating their kids birthday in some junk food restaurants, to show the status? oh come on your risking your own kid and others kids health.

Kids are like mirrors they show what is shown to them, let us show good things and be positive,
our children will follow it.

 

Update:
Two shameful incident accord involving so called juvenile

1. Delhi gangrape-cum-murder most horrendous

2. Yet another juvenile involved in gang-rape in Delhi 

law of life

The greatness comes not when things go always good for you, but the greatness comes when you’re really tested when you take some knocks, some disappointments, when sadness comes, because only if you’ve been in the deepest valley can you ever know how magnificent it is, to be on the highest mountain.

Always remember to give the best out of you.

failure = success

Planes succeed at flying by overcoming gravity. They don’t avoid gravity. They overcome it. Plane must also utilize gravity in order to land safely.

Don’t embrace failure. Understand it.
Don’t avoid it. Overcome it.
Don’t lean into it. Create an ethos of attacking it.
Then be prepared to use it to your advantage.

By strengthening each and every force necessary to overcoming those forces working against you.

Everyday your weaknesses are pulling you to the ground. They don’t want you to succeed. They insist on keeping you safe and comfortable on the tarmac. Your past failures, your weakness, your competition, your enemies and even your friends are just fine with you sitting there, motionless, all full of gravity. Its time. Its time to overcome.

When money drives almost all activity on the planet, it’s essential that we understand it. Yet simple questions often get overlooked – questions like:

  • where does money come from?
  • Who creates it?
  • Who decides how it gets used?
  • And what does that mean for the millions of ordinary people who suffer when money and finance breaks down?

Source: Positive Money

Life

When you grow up you tend to get told the world is the way it is and you’re life is just to live your life inside the world. Try not to bash into the walls too much. Try to have a nice family, have fun, save a little money. That’s a very limited life. Life can be much broader once you discover one simple fact: Everything around you that you call life was made up by people that were no smarter than you and you can change it, you can influence it, you can build your own things that other people can use. Once you learn that, you’ll never be the same again. — Steve Jobs.

Steve Jobs [Stanford commencement speech, June 2005]

“You can’t connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future. You have to trust in something — your gut, destiny, life, karma, whatever. This approach has never let me down, and it has made all the difference in my life.” –Steve Jobs [Stanford commencement speech, June 2005]

shocked about the cab drivers talk

I went to pickup my dad from the airport, i reached there on time but the flight was delayed an hour, don’t know what to do i was roaming around the airport with the coffee.

I was standing at the arrival exit and checking the twitter streams on my phone, i was surrounded by the cab drivers both from the travels and the hotel owned cabs dressed neatly, i heard few filthy words that caught my attention and started eavesdropping what they are up to.

I was shocked to hear those guys talking vulgar about the guests travelled on their cabs, one guy even confessed he used dirty words in tamil with a smile against few foreigners when he gets irritated with them. these guys are networked really well knows each other and lot of whereabout updates of other drivers are happening at the airport.

This leads to the next level crime we hear about the cab drivers. Maybe the owners of these cabs should conduct self development classes to these guys.

Give it a thought

Instead of being a small fish in a big pond, or a big fish in a small pond, just find a way to sell worms to all the fish.

source : Aaron Levie

Realisation

The movement toward more transparency and information sharing could actually dilute the importance of expertise. If true, being an engaging and likable person with a decent reputation will become very important.

Posted from WordPress for BlackBerry.

Brand Development is not a marketing initiative. It’s a business strategy.

You hear the word “branding” tossed out in virtually every marketing conversation these days. And for good reason – our nation has a love affair with brands. Coke people are Coke people, Mac people are Mac people, Ping golfers are Ping golfers and that’s that. They have a deep affinity for the brand that extends beyond the form and function of the product and into a perceived relationship with the company that sells it. But how did they get to that place with these companies and their brands? Some would say, “They have great ads that I can relate to.” Others, “They sell a superior product or service.” Maybe, “I read they try to recycle 90% of their waste.” I would venture it’s some combination of one or all – a mashup of attributes that resonates on many levels to create an emotional tie between brand and consumer. In short, great branding! Right? Well, not exactly.

Great brands aren’t just born, they are carefully developed.
Before we move forward, let’s deal with some brand jargon we’ve all heard and clear a few things up.

Branding is tactics – creating the tactical marketing plan to translate Brand Strategy into Brand Expressions (TV, radio, web site, etc.) that communicate the brand’s unique positioning with a personality and precise targeting to influence purchase decisions. Branding tactics can include the consistent use of graphics, spokespeople, color, type faces – all tools used to communicate a brand’s distinction. But don’t think that the graphics or spokesperson is the distinction. This is an important point to make: branding does not create a great brand, it is only the way the brand is communicated. These tactics change from campaign to campaign but they are simply branding tactics and not the ultimate reason for purchasing the product.

“We need a branding campaign!” says the CEO. Enter sideshow that creates new logo, tag line and ads. Generally, this is considered re-branding. I’m here to tell you it is merely slapping a new coat of paint on the same old barn. A brand is not a logo, a tag line or anything to do with new ads. A brand radiates from the very soul of the business. And if the soul of the business is out of alignment, you can paint that barn all day and it won’t fix the door that has slipped its tracks.

So, let’s talk about what a brand can be defined as. A brand is a “Claim of Distinction.” It’s whatever separates the business or organization from its competitors, makes it stand out as extraordinary or more valuable to the customer. It’s not just a promise, however. It’s also the compelling evidence, repeat, evidence that makes your claim credible – your evidence of distinction. In other words, it must be proved. Communicated effectively, the evidence instills confidence in the purchase process and fosters advocates. “Because we recycle 70% of our waste into product at ABC Company, only we are able to create the most sustainable product in our industry and our marketing clearly reflects this. In fact, 9 out of 10 employees at ABC recycle at work and home.” Now that, my friends, is drinking the Kool-aid. ABC has ‘the stuff’. They have complete buy in from their employees, they have a compelling message and they have a unique brand.

Brand is the sum total of all the perceptions you want the marketplace to have about your company at the moment of purchase decision.

But the sum total of all the perceptions won’t always register… at the register (forgive me). A business must illuminate unique selling points that compel a buyer to make a purchase and feel compelled enough to not only continue making the purchase, but become an advocate. This scenario can only come at the heels of a full brand development process that involves the highest officers and decision makers. It is a process – a sophisticated process that combines proven techniques with creative insight to uncover the true essence of the company or organization – in short, what makes a company different than its competitor – it is a “Claim of Distinction” and supporting evidence that is so compelling that it will influence choice. The brand development process translates a business strategy into a brand strategy that will anchor all tactical marketing initiatives.

What is it about you that will motivate me to select your product or service rather than your competitor’s – while you make a profitable margin?

Those last few words are the kicker. Any company can motivate buyers by offering the lowest price. Without distinction, you’re Brand “X,” a generic – or worse – a commodity. And we all know how commodities are traded – price. When price becomes the only measurement of value, it’s a loss – big time. If you are a business owner, at some point you’ve probably made some parallel between a competitor’s price strategy and the activities that occur at the Bunny Ranch. Commodities have no place in brand strategy. The real challenge is building a brand that will stimulate strong sales at a profitable margin – where buyers perceive brand VALUE and pay a premium for it. Price, as a sole strategy, is for hacks. Brand development is the function of professional strategists.

Stated previously, Brand development is a process to translate a business strategy into a brand strategy by identifying the business or organization’s Claim of Distinction and the compelling evidence that supports that claim – what differentiates it from competitors. Brand development is not a logo or tag line; it’s a comprehensive process with many components.

Brand development represents a comprehensive, full-spectrum program that can extend from four months to as much as a year. However, because limited time frames and limited budgets are a reality today, it may be prudent to focus on certain aspects of development like DISCOVERY – the “Turning the Telescope” brand discovery process to uncover a Claim of Distinction (and unique selling points). It can be done quickly, for a very reasonable investment, and it’s dramatically effective. However, a comprehensive brand development process is always the most preferred. A Certified Brand Strategist can help customize a process that meets individual needs and objectives, within a budget and time frame, with a vested interest in implementing an effective brand strategy. In other words, they’re going to help you build that new barn you’ve always wanted, then help you paint it.